Four types of people needed in a start-up
This is the all-star team that will take your product to the next level.
The entrepreneurial mindset is growing in all industries, in companies large and small. A number of large private organizations are mimicking the agile and growth-driven nature of startups, and have established dedicated, project-linked teams within their companies to address problems and obtain solutions faster than a multinational corporation traditionally would have been able to do it.
How can you identify the right type of person to take a startup to the next level? Whether as part of a global consumer goods company, or as the next disruptor poised to shake up the fintech industry, here are the four types of people you should hire for your startup:
1. The Genius
Experience is a skill a founding team cannot avoid. Every startup needs at least one genius to get off the ground.
Often times the genie will challenge the rest of the team and ask for things that others will find impossible to do, pointless or not sure how to do. This person is full of passion, genius and is often considered to be the highest risk member of the team.
2. The front-end engineer
When you're in a resource-tied startup, using a lot of skills comes with the uniform. However, if your skills do not include coding and design, we recommend that you find someone with code and product experience as your second employee.
The front-end engineer basically determines how the application or system looks and feels, and what the user's navigation journey would entail. A key character in the final success of your product or service.
" While a non-specialist engineer, that is, someone who can do front-end and back-end programming, seems like an attractive proposition, startups that have experienced success tend to have two engineers. "
3. The back-end engineer
While a non-specialist engineer, that is, someone who can do front-end and back-end programming, seems like an attractive proposition, startups that have experienced success tend to have two engineers on the team who are specialists on their own disciplines: a front-end engineer who focuses on how the company's site looks and a back-end engineer who focuses on how it works on the inside.
The back-end engineer will also be responsible for configuring your systems, from setting up your hosting, to selecting the programming languages to use and designing the first version of the company's website and internal programs.
Even if you are not personally tech savvy, you should seriously consider all of these factors because they will dictate when you can launch your business or product.
4. Marketing Manager
Marketing reps are your sales employees who implement your chosen business strategies.
These employees must be able to create marketing and advertising campaigns, as well as measure the results according to the key metrics that you have established for your company. Hiring experienced marketers will ensure that these employees can see where campaigns can be optimized, as well as work directly with their campaign strategist to suggest helpful shortcuts and provide alternative options.
In all industries and operating segments, startups need to act quickly and be agile in their steps. Getting the advantage of being the first to move can make the difference between sustained success and a skillet.
How do you convince investors that your team is ready for the first and not for the second?
Take a look at this blog for some helpful tips and get your team on the road to growth in no time.